The biggest casual game developer and publisher is now adopting the most popular digital currency.

American company Big Fish Games has just announced that it is partnering with Bitcoin exchange company Coinbase. As a result, it’s offering Bitcoin payments for its stable of PC and Mac games, as well as in-app purchases for games like Big Fish Casino. This form of payment can be done right now on the company’s site.

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Big Fish Games CEO Paul Thelen said that the option for Bitcoin payment would be one more method for the company to meet demand and setting the pace for the mainstream consumer and industry. “This is not a test; this payment method will be available worldwide for all of Big Fish PC and Mac games in the Big Fish app store.”

Assuming there isn’t any impending Bitcoin stock market crash happening soon, this seems like a great way for a big publisher to test the Bitcoin waters. Would companies like EA, Activision and Take Two take the leap eventually?