The ride-hailing company TADA, a product of MLV Foundation, announced that it has entered Phnom Penh, Cambodia.

TADA claims to be one of the first consumer applications in the world to utilise blockchain technology. It promises zero commission taken from the drivers. The app was launched in Singapore last July.

“Our purpose has always been to improve the lives of drivers, create a better experience for riders and deliver a trusted ride-hailing application through innovation for all our users,” said Kay Woo, Founder and CEO of MVL.

TADA also collaborated with Pi Pay and Alipay to facilitate digital payments.

According to Tomas Pokorny, CEO of Pi Pay, the collaboration marked another step forward to encourage more Cambodians to adopt cashless payments in the digital era.

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Representatives from the Cambodia Chamber of Commerce (CCC) and TADA’s driver partners were also present to witness the signing of a Memorandum of Understanding between MVL and Pi Pay.

To date, TADA said it has operated in Singapore, Vietnam, and Cambodia with more than 30,000 drivers and 230,000 users.

The official launch and partnerships are also celebrated with TADA announcing a Free Rides Day, where riders will get to enjoy free rides on May 10 from 6 am to 11.59 pm (Capped at $3 and limited to the first 2,000 redemptions) by using the promo code TADANOW. Driver incentives would also be offered to commemorate the TADA launch during its beta-test phase.