Indonesian unicorn e-commerce Bukalapak announces BukaGlobal, a feature that seeks to connect the global market with more than four million Indonesian sellers. Bukalapak claims itself to be the first Indonesian e-commerce to do so, consistently carrying its mission in digitalising Indonesian SMEs.
BukaGlobal is currently available in Singapore, Malaysia, Hong Kong, Taiwan, and Brunei Darussalam, with more markets onboarded soon.
“BukaGlobal was designed to address logistics challenges in the region, such as high cost in postal and courier delivery. We want to break down barriers that hinder young and small entrepreneurs from competing on a global playing field, primarily on access, infrastructure, and connectivity,” said Fajrin Rasyid, Co-Founder and President of Bukalapak.
BukaGlobal aims to make Indonesian products readily accessible by consumers anywhere in the world.
Singapore is the first country that BukaGlobal is serving as it views the country to be a critical hub in the region. Ngurah Swajaya, Ambassador of the Republic Indonesia to Singapore, explains, “Singapore is the suitable market hub to introduce Indonesian products in the regional market field. This could be a proper strategy to advance the SMEs potential.”
According to a report by Bain & Company(2), 50 million new consumers join the ranks of the middle class in Indonesia, Malaysia, the Philippines, Thailand, and Vietnam by 2022, contributing to the region’s US$300 billion middle–class disposable income.
To prepare to join in the trend forecast, the Indonesian Government helps eight million Indonesian SMEs to transform their business model by supportingBukaGlobal.
“We feel that Bukalapak’s new initiative is aligned with what the Indonesian Government’s vision in both facilitating and accelerating the export market expansion such as vocational program, the development of Internet infrastructure, along with business and entrepreneur workshop,” said Rudiantara, Minister of Communication and Information Technology Republic of Indonesia.
All features in BukaGlobal can be accessed starting from May, 20, 2019. Consumers in Singapore, Malaysia, Hongkong, Taiwan, and Brunei Darussalam can order products starting from 0.5kg with delivery time approximately 6 – 11 days depending on the destination.
At the moment, only qualified sellers in Jakarta and Tangerang are able to offer BukaGlobal as part of their service, with more sellers joining.