Retention Playbook Malaysia:

How to engage and retain customers in a rapidly evolving market

Unlock the recipe for accelerated growth.

According to Malaysia Digital Economy Corporation (MDEC) CEO Mahadhir Aziz, by 2025, Malaysia expects the digital economy to contribute 25.5% to its GDP by creating 500,000 new jobs, Internet access for every household, and complete access to an online learning environment.

With Malaysia focusing on pushing digitalization to help with its economic recovery, businesses must adopt a multi-channel approach to retail and utilize technologies that make shopping easier and more convenient for customers in order to stay on top

This event provides actionable strategies and best practices for building strong customer relationships, reducing churn, and maximizing customer lifetime value. We will discuss:

• The marketing landscape in 2022 and how it would look like in 2023
• Understanding customer needs and creating a strong customer experience by using data analytics and loyalty programs
• What are the key elements of successful customer retention, customer engagement, and monetization. 
• What are the available resources for building valuable, long-term relationships with your customers in today's competitive market
• A closer look at the 2023 strategy and good case practice from high achiever players.
• Why retention is key to ensuring opportunities
• Case studies that work to retain your customers

Whether you are a small business owner or a marketing professional, Retention Playbook Malaysia is an essential resource for building valuable, long-term relationships with your customers in today's competitive market. Learn from industry experts across various sectors how they have created magnetic experiences to grow customer retention, increase lifetime value, and go from good to great.