Retention Playbook Malaysia:
How to engage and retain customers in a rapidly evolving market

9th February, 2023

Kuala Lumpur

Register Now

Unlock the recipe for accelerated growth.

According to Malaysia Digital Economy Corporation (MDEC) CEO Mahadhir Aziz, by 2025, Malaysia expects the digital economy to contribute 25.5% to its GDP by creating 500,000 new jobs, Internet access for every household, and complete access to an online learning environment.

With Malaysia focusing on pushing digitalization to help with its economic recovery, businesses must adopt a multi-channel approach to retail and utilize technologies that make shopping easier and more convenient for customers in order to stay on top

This event provides actionable strategies and best practices for building strong customer relationships, reducing churn, and maximizing customer lifetime value. We will discuss:

  • The marketing landscape in 2022 and how it would look like in 2023
  • Understanding customer needs and creating a strong customer experience by using data analytics and loyalty programs
  • What are the key elements of successful customer retention, customer engagement, and monetization. 
  • What are the available resources for building valuable, long-term relationships with your customers in today's competitive market
  • A closer look at the 2023 strategy and good case practice from high achiever players.
  • Why retention is key to ensuring opportunities
  • Case studies that work to retain your customers

Whether you are a small business owner or a marketing professional, Retention Playbook Malaysia is an essential resource for building valuable, long-term relationships with your customers in today's competitive market. Learn from industry experts across various sectors how they have created magnetic experiences to grow customer retention, increase lifetime value, and go from good to great.


  • 5:30

    Registration Opens

  • 6:00

    Welcoming Delegates & Speakers

  • 6:10

    Presentation by CleverTap & Selected Speaker

  • 6:30

    Session : Panel Discussion

  • 7:30

    Networking Dinner and Drinks - End

Who Should Attend

CXOs, MDs, Founders
Chief Digital Officers
Retention Heads,
VPs, GMs
Marketing Heads,
VPs, GMs
Product Directors,
VPs, GMs
CX Heads,
VPs, GMs


Michele Mattotti


AirAsia SuperApp

Xin-Ci Chin

Head of Marketing


Salihah Noh

Head of Digital


Marc-Antoine Hager

SEA Regional VP, Sales


Abigail Anthony

Account Executive


Jia Nina

Country Marketing Head


Sue Lin Teo

Head of Growth & Digital Marketing

AirAsia Super App

Roadshow Recap and Highlights

Attend this Event to gain Knowledge from Industry Experts & Network with your Peers.

Register Now