HTC has announced the HTC One as its latest Android smartphone targeted at the premium user. One of the updates that the One features is its Blinkfeed interface, part of the newest Sense UI improvements.

HTC Blinkfeed

HTC’s Blinkfeed interface showcases content and media right from the home screen. (Credit: HTC)

Blinkfeed basically presents content and social streams onto the device’s screen without a user having to access or open an app or other widgets. It’s somewhat like the “live tiles” from Microsoft’s Windows Phone 8 platform, but presented with HTC’s usual flair. One of the advantages of this interface is that HTC has been able to sign partnerships with content providers to deliver media and information straight to the home screen.

Deezer is one such service provider to announce a partnership with HTC.

“The great thing about the HTC One is that through a series of deep integrations, partner content is accessible straight to the home screen. So with Blinkfeed, you’ll be able to use your phone to get hold of the music you love from Deezer immediately, without going through an app.”

See also: Music streaming services in Asia, the breakdown

Through the partnership, users can access their Deezer music straight from the home screen, without having to access the Deezer app itself. The music streaming service is available in 182 countries and offers both free and premium access. Deezer offers 20 million licensed tracks and 30,000 “radio” channels streamed to 30 million users (of which 3 million are subscribers).

HTC promises more than 10,000 news feeds available in 16 languages. Users get fresh content from among content providers of their choice. HTC also pushes featured content partners from within its ecosystem of global and local content.