It seems like DeNA’s rebranding to a fun image isn’t the only positive change that it is experiencing. Just recently, the partnership between DeNA and Yahoo Japan takes on another notch as the joint service Yahoo Mobage passes 10 million users in Japan. In early November, both companies renewed their agreement and has seen growing numbers of users signing up for that service. The updated agreement sees the fundamental joint service to port to mobile devices instead of just serving PCs. Through firming their alliance, this collaboration responds to the well-growing spread of smart devices in Japan. This exciting union has also agreed on interconnecting Yahoo Japan user IDs and its point system with DeNA’s to further strengthen this merge so that users can log into one service and easily move to the other company’s service. They will also interconnect their loyalty point systems on smartphones.
DeNA also has Mobage in South Korea in collaboration with Daum Communications Corp. and both launched Daum Mobage in February last year to cater to the South Korea market. Daum Mobage platform and gaming apps are already available for download on Google Play.
Yahoo Japan has also partnered with DeNA’s archrival, GREE, in Japan. GREE is focusing on “directing traffic from the top and other pages of the smartphone version of Yahoo! JAPAN to social games on GREE.” In return, GREE uses Yahoo! Wallet mobile payment system to process players’ virtual transactions.
Nonetheless, the priority for both collaborations by DeNA and GREE with Yahoo Japan is to utilise mobile device platforms to encourage more user signups.
Image Credits : Ilusis