As if the music streaming wars have not been intense enough, Malaysian mobile service provider DiGi, struts into the battlefield with French music streaming service, Deezer. As part of their ongoing strategy to drive subscribers to use mobile and digital services, customers of DiGi can now enjoy free Deezer Premium+ with selected packages.

So beginning today, customers who sign up with selected postpaid, tablet and broadband plans for smart devices or who have purchase bundled packages for smart devices can enjoy three months of Deezer Premium+ absolutely free of charge. Customers can also opt for a special package under Deejay for MYR8.00 (US$2.64) per month. This includes access to DiGi CallerTunes playlist.

Praveen Rajan, head of products (Internet & services) for DiGi explained that music streaming getting more and more popular globally with some 26 million Deezer users. “Thanks to a global framework agreement with Telenor Group, DiGi is able to create more value for our music-loving customers to enjoy the Deezer premium service. This latest collaboration with a key Internet player fits perfectly with our intention to build an ecosystem of digital services to deliver a richer Internet experience for all customers as part of our efforts to deliver Internet For All.”

And just earlier this week, Spotify also entered the warzone in Asia Pacific, with its launch in Malaysia, Hong Kong and Singapore. Will this mean stronger competition from Deezer and WOWLOUD, the two bigger music streaming services in Malaysia? We will look forward to seeing how this battlefield evolves in Malaysia.