Mohankumar Swaminathan always heard his friends, who travelled abroad to study, taking up part time jobs to manage their living. This ignited his curiosity to discover the potential business opportunity in the Indian part time job market.
India, as other developing countries, has seen a rise in the part time and temporary wage employment. The Indian flexible staffing industry is expected to grow from 1.3 million to nine million and represent 10 per cent of the organised workforce in the country by 2025, according to a report by Indian staffing federation.
Google claims that more than 300,000 searches per month take place for keywords ‘part time jobs’. Sensing a huge potential market here and wanting the first-mover advantage, Swaminathan, along with Arun David, started DoPartTime.com, an online portal that facilitates hiring and finding part time jobs. The jobs listed on the platform are either part time, seasonal, temporary or with flexible time.
“DoPartTime will revolutionise the part time job sector with a technology-driven approach focussed on authentic data. The basic idea was to organise part time jobs in India for skilled human resources who can’t take up a regular 9 to 5 job,” shared Swaminathan.
How does it work? A job seeker first needs to register and create a virtual profile. He/she can then filter jobs as per vicinity, skill-set and free time. All they need to do next is click on apply and stay updated through emails or messages. The job seeker can then meet the employer and take things forward.
A recruiter can put jobs on the website. The quality management team verifies the employer with basic credibility checks to nullify the presence of fake offers before publishing.
Registered job seekers will be served with matching job suggestions based on their profile. The website is customised for the job provider to review applications received. Providers with premium subscription can avail extra options to search for seeker profiles and instantly connect. For the non-internet users, there is a separate SMS-based application.
The platform claims to have attracted more than 1500 job seekers in past five months, with 750 job applications for the 100 plus openings from 45 companies. Event management, data entry, startups, quick service restaurants and retail are the most preferred jobs.
DoPartTime is a lean bootstrapped startup incubated by Start Tank, Chennai. Apart from the two co-founders, it includes five interns.
Where is the moolah? There are three revenue streams for the startup: promoted/featured listing, subscription to the database of part timers and value-added services.
“We do not charge job seekers and posting jobs on our platform is also free. We charge companies for making the job posting a featured listing for fast hiring and visibility. We give access to our repository of virtual profiles of part timers at a subscription basis to companies,” he explained.
Competition Players such as babajobs, Naukri, Monster and Times Jobs are similar platforms operating in the job market space. In fact classifieds like OLX also has such offerings. Not to forget international players such as Freelancer, SnagAJob and TaskRabbit. However, Swaminathan believes the Indian part time job market needs much more action through specialised offerings.
“We are introducing a new practice in the hiring industry called ‘part time-to-hire’. We have received a good response from a few corporates, and soon we will conduct our first event to drive this practice into reality,” he said.
Building trust According to Swaminathan, in India, the present classifieds market has already promoted a lot of fake part time jobs on their portal and many have directly or indirectly tried them and lost hope. “So, when we try to approach them, there is a hesitance towards trusting a part time job listed on any platform,” he stated.
Companies are willing to hire part-timers, but they don’t want to hire them immediately due to lack of knowledge on Labour Law and Wages Act, which becomes a challenge. The startup is helping such companies with a white paper on hiring part-timers.
Expansion plans The startup is focussing on South India and will expand across the country within the next six months.
It will be introducing a mobile app in three months, along with location services, where job-seekers will be able to discover opportunities around them on a map.
“Our ultimate aim is to make peer-to-peer tasks easy, with help of part-timers. We will also introduce elite value-added service for our 5-star rated profiles. While we are working hard to set a trend in India by creating an ecosystem for part time jobs, we are also keeping our eyes open and watching Southeast Asia,” he shared.
The focus of DoPartTime now is to tackle challenges in India. Once, the model works successfully, its next step will be to expand to the region.