Singapore-based propertytech group PropertyGuru has announced the appointment of Dr. Tan Tee Khoon as its new Country Manager and inducted him into the executive leadership team.

Tee Khoon will lead the overall sales function for Singapore, the group’s flagship market in Southeast Asia, focussing on value creation for partners, as well as nurture key industry relationships. He will also partake in further shaping up the company’s proposition towards audiences and lead its implementation towards its partners (real estate agents and developers).

Tee Khoon will report to Jeremy Williams, the group’s Chief Business Officer.

An industry veteran, Tee Khoon brings onboard three decades of experience in the country’s property scene. Most recently, he served as the Executive Director at Knight Frank Singapore. Prior to Knight Frank, he was the CEO of Singapore Accredited Estate Agencies (SAEA), which was the property industry’s accreditation body prior to the inception of the Council for Estate Agencies (CEA).

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Launched in 2007, PropertyGuru claims it currently enjoys over 70 per cent market share.

“Tee Khoon’s exhaustive industry experience and knowledge will be of immense value as we continue to deliver solutions and services that bring efficiency to our clients’ businesses. Our ambition to create a digital ecosystem for the property industry that supports the growth for developers and agents, is a vision that Tee Khoon shares,” said Jeremy Williams, Chief Business Officer of PropertyGuru Group.

“I believe in the power of data-driven decision making. Data is the currency for success in property. I have closely worked with PropertyGuru over the past years and the group’s focus to bring technology adoption for agency and developer business is something I am looking forward to work together on,” said Tee Khoon, who will head a team of 50 Gurus.