Curious netizens in Malaysia can now look forward to learning more about higher educations options on Yahoo News in the Southeast Asian country, with the conglomerate’s latest partnership with online education platform Easyuni.

The startup, which pitched at Echelon Malaysia Satellite 2014 and will be exhibiting at Startup Marketplace, has been provided with a dedicated education channel on Yahoo News Malaysia that it has filled up with exclusive content.

Marc Lourdes, Country Editor and Audience Head, Yahoo Malaysia said, “Informed decisions on higher education is critical towards shaping the careers of young Malaysians.”

While Easyuni could, of course, create relevant content and publish via its site, this partnership is all about extending reach to more people. Edwin Tay, CEO and Founder, Easyuni shared, “Our founding vision was to help students and parents make accurate choices of uni selection, without undue pressure from any 3rd parties and schools. Providing relevant and great articles about education, scholarships, schools and news is part of this strategy.” (Sic)

Also Read: School of Tutors: A reliable exchange for parents, students and tutors

To Easyuni, it is quite a breakthrough in effort to get its brand in front of students and parents, especially those who may be confused about the various programme requirements, financial aid schemes and alternatives in today’s competitive education scene. Tay noted that his team updates the content on a daily basis. “Those that garner high traffic numbers will automatically be promoted on Y! home page as part of trending article. We normally have between three to five articles trending on a weekly basis.”

At the moment, Easyuni allows students to search from more than 2,000 universities and 70,000 courses from 28 different countries. These students can also compare courses and scour for the most relevant scholarship on the web portal.

UPDATE: According to a spokesperson from Easyuni, Yahoo Network sees 7.2 million unique users from Malaysia each month.