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Adding the much-needed humour to boring and serious lives of people and creating products “just for fun” has been the success mantra for Ray Chan, the Co-founder of 9GAG, the humour-packed social media website where netizens can upload and share user-generated content. Creating a website is getting easier day by day, but getting a million visitors or a billion page views is a challenging task. Many websites fail to survive in this hyper-competitive scenario due to less traction.

On the second day (11th June) of Echelon 2014, Chan shared the secrets used internally by 9GAG to build products that are loved by millions of people around the world.

“The humble man from China” thinks that 9GAG is not successful and there is still a long way to go. He said that it is important to have a goal when starting a business because companies do not succeed if they don’t have a goal. He highlighted the popular quote by Mark Pincus, Co-founder, Zynga: “Not having a clear goal leads to death by a thousand compromises.”

Also Read: Echelon 2014: A look at the fast-evolving app ecosystem

Chan explained that it is important to understand the taste of the target audience and users, as they are the most important component to run a company. It is very crucial for companies to identify the preferences of the audiences. As Paul Graham of Y combinator puts it: “It’s better to make a few people happy than to make a lot of people semi-happy.”

He remarked that before starting a business it is important to know the platform of operation. According to him, one should learn the best way to operate on their platform. Chan also shared Maya Angelou quote: “Content is of great importance, but we must not underestimate the value of style.” He pointed out that content should be posted differently on each platform in an attractive way.

According to him, a media company should look at delivering good content consistently. He concluded by stressing on the importance of testing different formats and messages to keep the audience hooked.

This is a live coverage of Echelon 2014, Asia’s largest tech conference. Follow the hashtag #echelon2014 to join the Twitter conversation. View the full coverage here.