Europe-based online price comparison website ShopAlike enters India

Backed by Axel Springer AG, the website will compete with portals such as PriceBaba, Junglee, Reviews42 and FindYogi in India

By Saloni Surti


European multimedia giant, Axel Springer AG announced expanding its e-commerce arm Visual Meta GmbH to India with the launch of its product comparison website, Currently, Axel Springer AG owns classifieds portal in the country. will allow users to compare the prices of various products, including apparels, shoes, bags, jewellery and home furnishing. Currently, the website offers product listing from portals such as, and ShopAlike offers shopfront format to the associated websites to display their catalogues.

Read Also: Indian social networking site Worldfloat launches e-commerce feature

In India, ShopAlike will compete with websites such as, Amazon’s, and

Visual Meta was established in 2009 and runs portals across Europe under the brand names LadenZeile and ShopAlike. is its first expansion move outside Europe.

Both the websites are designed to resemble a shopping centre that offers variety from other brands and gives users a shopping experience from the comfort of their homes.

Image Courtesy:

  • ShopAlike
    ShopAlike Germany is an online shopping center, targeted towards the Dutch market. It is part of Visual meta GmbH.
  • Pricebaba
    Pricebaba India PriceBaba is a product research platform for the Indian market. It helps connect local retailers to consumers on the web. Funding: Undisclosed Seed Investors: 500 Startups
  • FindYogi
    FindYogi India FindYogi is a product comparison engine that allows consumers to make better buying decisions based on intelligent comparison techniques and a value for money index.

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