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DISRUPTIONS IN ONLINE MARKETING: AR FILTERS

DISRUPTIONS IN ONLINE MARKETING: AR FILTERS

Date: 27 May, 2020

Country: Singapore

Venue: Online

Organized by: General Assembly Singapore

Register Here

Instagram has over 1 billion monthly active users on it's platform, with over half of the users being younger than 34 years old. 83% of Instagram users discover new products and services on the platform. Brands are well aware that Instagram is an important place to spend their ad dollars, but marketers are constantly looking for ways to interact with their consumers in authentic and creative ways.

Augmented reality (AR) filters are computer-generated effects designed to be superimposed on real-life images. These filters continue to gain traction in younger community within Instagram and beyond.

Join our webinar as we discuss why brands should consider adding AR Filters into the Online Marketing plans and how easily they can begin to create their own.

About the Instructor

Boon Jun
Founder & CTO,
GOWAAA

Boon Jun is the Founder & CTO of GOWAAA, an art & design collective that specializes in Instagram/Facebook filters & AI Data Art.
He has created close to 30 Instagram filters and has been invited to participate in the invitation-only Spark AR Hackathon organised by Facebook in India in December 2019 last year.


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