Learning Series for Smart Businesses: Brand Strategy & Design

Learning Series for Smart Businesses: Brand Strategy & Design

Date: 16 January, 2018

Country: Singapore

Venue: Print Media Hub, Paya Lebar iPark (61 Tai Seng Avenue, #05-14, Singapore 534167)

Organized by: Fuji Xerox and Print & Media Association Singapore (PMAS)

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The Learning Series for Smart Businesses are four half-day workshops that will be spread out over 2018. Thoughtfully curated by PMAS, the upcoming session will share best practices, insights, as well as technologies that are associated with Brand Strategy & Design, and will explore how SMEs can generate new revenue streams to stand out from their competitors. Notable speakers include Andy Xu, Founder and Brand Strategist for Three Collective; Alex Kwok an Innovation Specialist and Kenny Chin a Colour Analyst Fuji Xerox Singapore.

Seminar List
1:00pm – 3:00pm: Brand Strategy

Synopsis: An interactive brand experience workshop that will provide insights and business strategies for integration with design systems to generate new revenue streams.

Speaker: Andy Xu, Founder and Brand Strategist, Three Collective. Andy is an experienced brand-strategist who provide insights and strategies through the use of design systems to increase business visibility.

3.00pm – 5.00pm: Design for Digital

Synopsis: This session will focus on sharing best practices of how designers can go about designing collaterals and other design related documents to leverage on the strengths of digital printing technology.

Speaker: Alex Kwok, Innovation Specialist & Kenny Chin, Colour Analyst, Fuji Xerox Singapore. Alex and Kenny are Fuji Xerox Creative and Colour professionals who will share the tools and best practices needed for digital design and how to achieve quality prints, with accurate and consistent colour