Visual Literacy: Creating Your Very Own Brand Image

Visual Literacy: Creating Your Very Own Brand Image

Date: 15 November, 2017

Country: Singapore

Venue: 8 CLAYMORE HILL #03-01 Singapore, SINGAPORE 229572

Organized by: Spacemob

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We are now living in the era of visual culture and digital age. Images are all around us, and visual imagery is becoming dramatically and increasingly important. Other than having a significant impact on our attitudes, beliefs, values and culture, it also influences the way we communicate and interact with each other and lifestyle. Yet, many of us are still visually illiterate in this visual-oriented society. An essential tool in creating comprehensive experiences, visual literacy is the 21st century sensory skill that will differentiate your brand design from the crowd.

About the speaker
Kenji is the design academic director of M.A.D. School by [email protected] Academy. He graduated with a distinction in Master of Design from Curtin University of Technology after receiving professional training in packaging design from Japan in the early nineties. Accumulating more than 20 years of vast creative practices as a creative practitioner, his heart to share, transfer and pass on his know-hows has also transformed him into a passionate design educator with 12 years of teaching experience under his creative belt.
As a facilitator of learning, Kenji plays a critical role in recognising, nurturing and maximising his students' creative potential with approaches such as design thinking, critical thinking and creative problem solving.
Over the years, his passion as a design educator has successfully nurtured, mentored and groomed many successful design practitioners, designpreneurs and award winners. His students have won awards in the Singapore Crowbar Award, D&AD, International Design Awards and gained international recognition in America, Canada, Germany and United Kingdom. Recently, his students won 1 gold, 7 silver, 1 bronze and 3 finalists for the Singapore Crowbar Awards 2017.
An ardent believer in visual literacy, Kenji strongly values its importance in order for designers to express and communicate effectively in this 21st century, where our contemporary culture is highly visual, digital, technological and media saturated.


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