Through this acquisition, Bangkok-headquartered Masii aims to further boost its credit card business. Masii’s Co-founder and CEO Maxwell Meyer told e27 that their aspiration is to make One Place the leading ticketing site for cultural events in Bangkok and all Thailand.
One Place will join the Masii.com family and will move its office to the fintech firm’s headquarters. As per the deal, One Place Co-founder and CEO Eliot Delunas will stay on board in 2019 to transition the company and customer relationships.
“Events and promotions surrounding ticket booking are among the most high conversion points of sale for a new credit card,” Meyer said. “Our banking partners are eager to design unique promotions to attract more customers. With One Place, Masii.com and our partners will be able to offer better pricing, better seating, and unique experiences (backstage with the performers or curators) to users who also apply for new credit cards, or make bookings with our existing banking partners.”
One Place was started in 2011 by four entrepreneurs — Delunas, Adam Selley, Liam Cooper, and Andy Jones. It is the exclusive online ticket agent for many of the artistic venues and shows around Bangkok, including the Bangkok Comedy Club.
“Masii.com is the top result on Google Thailand for nearly every credit card-related search. There are lots of promotional synergies where we can promote special credit card deals to ticket buyers, especially group ticket buyers. We immediately add on partnerships together with the Royal Bangkok Symphony Orchestra, Thai Polo, and other companies to ticket exclusive events,” Meyer stated. “We don’t plan to focus on rock concerts, etc, but rather comedy shows, community theatre, museums, Thai traditional arts, classical music and others.”
The fintech company will invest by dedicating full time teams for content, business development, and marketing, as well as integrating One Place’s website with Masii.com for greater transaction security, and to offer special deals through its partner network of 10-plus banks in Thailand.
“We have worked hard to create a great event discovery resource combined with ticketing and other event organiser tools. The site has experienced strong growth over the past years, and we are confident Masii.com is well posotioned to continue building on that,” Delunas commented.
Founded by Meyer (a US native), Matthias Jürgens (German) and Tom Kiatcheeranun (Thai), Masii.com enables users to compare financial products such as credit cards, insurance and personal loans. The company claims that nearly 75,000 customers apply for financial products on Masii.com each month.
In February this year, Masii.com secured 77 million baht (US$2.43 million) in Series A funding led by B.Grimm, a 138-year-old multi-billion dollar Thai conglomerate, and European Venture Capital fund.