Explara, an India-based online event discovery and ticketing platform, has integrated with social networking site Facebook to enable discovery based on users’ interests and locations.

Explara has developed technology that allows users to pick topics of interest (such as startup, marathon, comedy, professional networking, hiking, and software) and follow the same. It shows relevant events on a ‘topic’ page, and users can personalise by following. Users can pick three topics they are interested.

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“Each event site has a silo of events that is very specific to its platform and it is difficult for users to discover events on one platform. Explara found this pain-point worth solving but in a more social way,” said Santosh Panda, Founder of Explara.

Explara is also gamifying a bit to enable users to ‘like’ events and follow others’ topics of interests. Going forward, Explara will enable open graph (Facebook to start with) to help users to leverage their social connections for event discovery.

Explara has been A/B testing the changes for last few weeks and claims 5000-plus events shared by users and 10,000 personalisation topics.

Started in 2009, Explara offers a cloud-hosted event solutions platform and focusses on four service areas that include event ticketing/registration, payment processing (online, retail and COD), event marketing and logistics. Currently, the company has operations in Pune, Mumbai, Bangalore and Delhi in India.

In February 2013, the startup raised an undisclosed amount in funding from Harvard Business School (HBS) Alumni Angels, Srijan Capital and Blume Ventures, with participation from Google India MD Rajan Anandan and angel investor Kishore Warrier.

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