Indonesian women lifestyle portal Female Daily Network (FDN) today announced that it has acquired mobile developer company J-Technologies (JTECH) for an undisclosed sum.
JTECH is a mobile development startup which started its journey in New York City; it later relocated to Jakarta in order to reduce development costs. With the acquisition, JTECH CEO Han Kao is set to join FDN as Chief Product Officer, leading the product development, engineering and data science team.
The JTECH team, which consists of nine employees, have now fully merged to FDN team.
“I am delighted to join Hanifa and her passionate team and extremely excited to build innovative products that will enrich the lives of such a strong and captivated audience as Female Daily’s,” Han said in a press statement.
A serial entrepreneur and software engineer with over 20 years of experience in the field, Han was introduced to FDN CEO Hanifa Ambadar by Adrian Li, Managing Partner of Convergence Ventures, which invested in FDN’s Series A round in 2014.
With the acquisition, FDN is set to launch its beauty product review app in mid-October, apart from improving the previous platform built before the acquisition.
“FDN already has strong beauty content and community base, so hopefully, we can close the loop with commerce. After all, this is what our community has been asking for,” according to Ambadar in an e-mail to e27.
“We still need additional funding for the latter to happen though so we’re planning to do fundraising in the next few months,” she added.
FDN provides user-driven reviews and ratings for beauty products, content articles, videos and also a forum discussion. The startup also manages marketing campaigns on behalf of clients within the space and organises offline events for its community.
It also manages a sister site called Mommies Daily, a media portal and forum for young mothers.
Apart from Convergence Ventures, the company had also received investments from Ideosource and Sinar Mas Digital Ventures (SMDV).