Vibe claims to have around 100,000 users and over 230 enterprise clients.

Vibe

We all get hundreds of emails on our personal and official IDs on a daily basis. While many of them are genuine, some are fake. Nevertheless, there’s is no proper mechanism to track and find out the people behind these emails or their background.

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Now, a group of four young entrepreneurs from Kerala (south India) have come up with a solution to address this pain-point. They have developed a browser plug-in to track email IDs, thereby helping businesses in lead generation. Christened Vibe, the product has already bagged over 100,000 users and over 230 enterprise clients.

Vibe is an easy-to-use lead research tool. You can upload your emails to Vibe or integrate with your website to get complete information about each lead. Users can use this to qualify their leads and understand the demography and to stay in touch with them on social media,” claims Jofin Joseph, Co-founder and COO, Profoundis Labs, parent of Vibe.

“From an email address, Vibe can find the person’s name, picture, designation, work history, social media profiles, and his/her topics of interest,” Joseph adds.

The startup was founded by Arjun R Pillai (CEO), Joseph (COO), Anoop Thomas Mathew (CTO) and Nithin Sam Oommen (CIO) — all B Tech graduates from a local engineering college in Kerala.

Vibe — which can keep yourself informed about your leads, prospects or contacts — is available both in the enterprise and consumer versions. While the B2C version is free, the B2B version (available on a SaaS model) can be integrated with an organisation’s customer relationship management (CRM) or other customer engagement tools to track emails.

“In B2C, majority of our users are sales, business development and recruitment professionals. If you are a person who receives a lot of emails every day, Vibe can help you in people research and lead generation,” Joseph explains.

Underlying technology
Vibe’s people research algorithm finds information from multiple publicly-available sources. It uses third-party APIs like Fullcontact and Pipl, besides social media APIs and search engines like Google and Bing to dig out the required information. The product can support existing browsers, including Google Chrome, Mozilla Firefox, in addition to all mobile operating systems that include Android, iOS and Windows.

Profoundis is currently being incubated at Startup Village (a government-run startup incubator). The startup was also one of the five Indian startups selected for Start-Up Chile, a six-month incubation programme funded by the Chilean government, in 2013. Profoundis had also got selected for Blackbox VC Connect, a three-week immersion programme for non-US companies to immerse and understand the technology startup ecosystem in Silicon Valley.

Profoundis also offers a testimonial management platform called iTestify to online businesses.

Vibe is mainly competing with Rapportive, which got acquired by LinkedIn in 2012. According to Joseph, Rapportive can only display Linkedin profiles of people on one’s Gmail profile, whereas Vibe can list information on any website, not just on Gmail. More over, while Rapportive is a Gmail-only plug-in, Vibe works across platforms.

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