Every job seeker has at one point carried out the arduous task of scouring through long recruitment lists and sat through nerve wrecking job interviews akin to interrogations. But could those days be soon a thing of the past?

Social recruiting platform Wantedly says yes.

The first question that arises is what can social recruiting platforms offer that other job seeking sites lack.

Integrating social media to match jobs with the right people

Wantedly’s algorithm harnesses the ubiquity of social media to push job posts, so that a company’s job ads will not only be viewed by job seekers who chance upon the post, but also by people within the company’s employees’ social network.

The rationale behind this is that to find talent, it is more effective to gather them through the trusted recommendations of the company’s own employees.

Also read: Japan’s social hiring platform Wantedly enters Indonesia

Evolving dynamics of hiring in the 21st century

While conventional wisdom suggests that a higher salary attracts better workers, the modern job seeker is actually not motivated by extrinsic factors such as salaries or bonuses, but rather intrinsic ones such as passion and autonomy. Several experiments even confirm that the carrot-and-stick approach does not necessarily guarantee results, especially with it comes to problem-solving tasks where creative thinking is essential.

Wantedly aims to match companies and job seekers based on their mutual vision and passion. Job posts that lists vague and long-winded requirements carry little meaning (for example “self-motivated”, “must be able to work in a fast-paced environment”) are foregone, in place of a more congenial format, where companies candidly list out what they can offer to the applicant as well as the dynamics of the company culture and vision.

To put it simply, if the company wants to attract an applicant, it has to exercise a little imagination.

Meeting casually before the interview

Instead of going straight into interviews, which can sometimes be awkward and stiff, Wantedly believes that the company and the candidate should first set up a casual meeting (for example, over coffee) so that both parties can get a feel of each other in a relaxed environment. This way, it is easier to gauge whether the candidate is a good cultural fit for the company.

Think of casual meetings as online dates instead of interrogations. There is no pressure, no expectations and both parties are free to speak candidly and openly.

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Wantedly abides by only two rules. The first one being that companies are not allowed to ask for the candidate’s CV before the meeting, and secondly, the candidates should not ask about their salary because that should not be their key motivation.

Finding the right cultural fit is a key component of the recruiting process and should never be overlooked if you want to build a strong and highly efficient team. A candidate who truly believes in a company’s philosophy, with a single-mindedness to fulfill its goals and better himself or herself along the way, can make all the difference in a company’s success.

Disclaimer: This advertorial is written in collaboration with Wantedly, a Japan-based social recruiting platform launched in 2012 by ex-Facebook employee Akiko Naka. It has attracted an estimated 10,000 companies and 600,000 monthly active users.  To find out more tips for job seekers and companies, check out Wantedly’s blog here.