For many, YouTube is not just a medium to watch the video teaser of upcoming Hollywood flicks or Russell Peters’ latest standup gig. It is a platform for businesses and content creators to earn their bread and butter. These content creators have only one focus — to reach out to as many users as possible and thereby earn good revenue.
Vidooly — the brainchild of three engineering graduates from India — is a YouTube audience development and analytics suite that helps content creators, brands and multi-channel networks (MCNs) increase their views, audience base and earn more on the word’s second-largest search engine.
“One can use Vidooly to get deeper analysis and performance of any YouTube channel, most popular influencers, subscribers and viewership growth, performance of videos on social media, and even forecasting, (something) that YouTube does not provide publicly,” says Co-founder Subrat Kar.
“After sign-up, one can get advanced features such as video tag suggestions, best time to upload, competitor tracking, comment moderation, keyword suggestion, connecting brands to the right content creators, collaboration with influencers, subscriber behaviour analysis, annotation optimisation, etc.,” adds Kar, who Co-founded the venture with Ajay Mishra and Nishant Radii.
The trio met in Delhi while working in different companies and they brainstormed about starting a venture. While consumer Internet was the cash cow, they wanted to do something other than e-commerce. “As we three come from a product background, we wanted to do something in analytics. Video as a domain actually attracted us to build something around it, as we believe it is going to be the next big thing. Hence, we chose YouTube as a platform to start with, as it is the second-largest search engine in the world,” says Kar while sharing the story behind the start of the venture.
They did a lot of research and experiments on YouTube, understood the pain-points of businesses and content creators. They also spent a considerable amount of time to understand the ins and outs of the search engine, before coming up with the final product in November 2014.
For content creators, Vidooly is a tool to maximise organic video views, increase audience base and revenue through intelligent actionable analytics on its dashboard. For brands, it is a platform to optimise YouTube ad spending through intelligent targetting. The product also enables brands to collaborate with the right content creators that resonate with their brands.
For MCNs, the company enables managing of multi-content channels and workflows at a single place. At the same time, it also offers intelligence analysis that helps MCNs find the right content creators for their network.
Currently, more than 3,000 YouTube channels are using the Vidooly dashboard to grow their online video business, claims Kar. On a daily basis, over 10,000 users visit its platform to analyse their channels and check ranking. Since it is a global product, Vidooly has customers outside of India as well. Its Indian clients include Indian Food Network, Times Music, Sony Music and Ping Network.
The company charges a monthly subscription fee from its clients like other SaaS product companies. Currently, it charges between US$29 and US$79 per channel/per month. Vidooly also has an enterprise package for big traditional content creators, media and agencies.
What the future holds
“As everybody knows, video is the next big thing and it’s a huge market. We aim to be the go-to company for tracking and analysing video data across all platforms. Meanwhile, we are helping content creators, brands and multi-channel networks grow their online video business organically,” he says.
As of today, Vidooly tracks more than 25 unique million YouTube video views and 20 million audience data on a daily basis. It is now planning to rope in cross-video platforms such as Facebook, DailyMotion, Vimeo, Periscope, Meerkat, etc. to track video data.
In June this year, Vidooly secured an undisclosed sum in funding from Silicon Valley-based VC firm Bessemer Venture Partners for product development and team building.