Indonesia-based dating platform Flutter Asia announced the acquisition of fellow dating app Perfect Match Jakarta (PM Jakarta) for an undisclosed value.
Founded in 2012 by David Adrian, PM Jakarta will be rebranded as Flutter Asia following the acquisition.
The acquisition news is the second to happen in the market within this month, following the recent acquisition of dating platform Setipe by Lunch Actually.
In a press statement, Flutter Asia co-founder Gordon Enns said that the company is committed to develop a dating platform with a strong emphasis on security.
The startup will begin with the introduction of a freemium subscription system.
“Our hope is that users who have met their match in this site would recommend the platform to other potential users,” he said.
Flutter Asia targets mature users who are looking for serious relationship in a dating platform. In order to ensure security and reliability, when joining the platform users have to upload a copy of professional photo, citizen ID card, driver’s license, school certificate, passport, and business card.
They also have to be at least 21 years old to use the platform, and Flutter Asia will use the documentation to verify their identity.
If all the submitted documents were successfully verified by Flutter Asia, it will display “a 100 per cent” rate on the user’s profile.
Flutter Asia users will also have the liberty to filter matches based on this verification status.
Users’ name will also be displayed only as numbers on their profile, and can be revealed to users who matched each other’s criteria.
Users can also select their matches based on a Tinder-like “swipe right, swipe left” system.
Another dating app in the Indonesian market which aims at mature audience is India-based Woo.
The market has also begun to see the appearance of dating apps targetting a niche audience, such as sharia-based Qtaaruf in Surabaya.
Image Credit: dolgachov / 123RF Stock Photo