Shopmatic is a startup that helps people turn their small business into a fully-fledged e-commerce platform. Having started at Paypal, the founders realised that people want more than just a payment tool, they want a 360-degree service provider.

An important foresight from the team was betting that emerging markets would see the all-important SMEs move online. The bet worked, and the company has taken off.

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In the final episode of The Growth Game, by SI Partners, Shopmatic CEO Anurag Avula explains the motivations that drive Shopmatic.