Shopmatic is a startup that helps people turn their small business into a fully-fledged e-commerce platform. Having started at Paypal, the founders realised that people want more than just a payment tool, they want a 360-degree service provider.
An important foresight from the team was betting that emerging markets would see the all-important SMEs move online. The bet worked, and the company has taken off.
In the final episode of The Growth Game, by SI Partners, Shopmatic CEO Anurag Avula explains the motivations that drive Shopmatic.