In a move to enter Pattaya, Rocket Internet-backed online food delivery marketplace foodpanda has today announced its partnership with 11-year-old local delivery company Door2Door.
According to an official release, foodpanda will be delivering food to customers in the Central Pattaya, Jomtien, Na Jomtien, East Pattaya, Naklua, Banglamung, and Mapprachan Lake areas.
Founded in 2003, Door2Door was started by Dez Chalice and Dave Bowers. It boasts a user base of more than 30,000 customers in the city.
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“We will be growing our Pattaya offerings to meet and exceed customers’ expectations. Thanks to our partnership with Door2Door, we are starting operations with fantastic restaurant partners and a great existing customer base in Pattaya,” said Alexander Felde, Co-founder and Managing Director, foodpanda Thailand.
Earlier in March 2014, foodpanda had announced a similar partnership with local company Road Runner to expand into Chiang Mai, Thailand.
e27 has reached out to foodpanda for more comments. More updates to come.
Update: In conversation with e27, Felde said that the partnership between the two companies had started in July 2014. He added that Door2Door and foodpanda generate revenue via a percentage-based commission fee from the restaurant and a delivery fee from the customer for each successful order.
He also gave insights on how foodpanda Thailand manages different cities, like Bangkok, Chiangmai and Pattaya. He said, “We have experienced that all cities in Thailand are fundamentally different even though we are in the same country. Thus, we follow a strict rule in having experienced people on the ground – from city manager to call centre to delivery teams.”
After all, customers should feel a sense of familiarity towards the company. Based in Bangkok, Thailand, he added, “How should a call center in Bangkok give people in Chiangmai or Pattaya the right restaurant recommendation? In addition, local city manager bring in the right network, a strong operations, market knowledge (and) a good understanding of local customers. I am not able to do this from Bangkok.”
For the record, there about more than 50 listings on foodpanda for Pattaya, Thailand. However, Felde assured that the list will include “top local restaurants and international brands gradually.”
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