BigDish, a foodtech company that operates a yield management platform for restaurants in the Philippines, has completed the acquisition of Looloo, a web and app-based restaurant and travel discovery business focused in the country.
Looloo’s current staff will be employed by BigDish and continue to help develop the company’s platform in the coming months.
Joost Boer, CEO, BigDish, commented: “The Directors of BigDish saw great opportunity in Looloo’s restaurant discovery platform and large user base, which generates revenue through paid for content with low overheads, is approaching break even and has a strong growth potential. There are a number of potential synergies between a discovery platform such as Looloo and the BigDish yield management platform that we will be exploring in the coming months.”
Founded in 2012, Looloo is one of the Philippines’ leading platforms in the restaurant and travel discovery space. It provides information, recommendations and reviews on restaurants, hotels and travel in the country. The platform claims to have over 28,000 restaurants recorded, a monthly average of up to 500,000 unique visits, approximately 200,000 app installs and over 320,000 reviews.
BigDish offers dining deals and discounts. Through its online reservation platform, users can enjoy discounts of up to 50 per cent at restaurants in Manila, Hong Kong and Jakarta.
The initial stage of Looloo’s incorporation into BigDish will be to commence marketing the company to Looloo’s current userbase via content and email marketing, with a view to organically driving restaurant bookings in the Philippines through the BigDish platform. Additionally, the BigDish logo and a link to the website will be added to every webpage of the Looloo platform.
Further consideration to enhance the synergies between the Looloo and BigDish platforms continue to be explored, with the prospect of integrating BigDish reservation functions into Looloo’s website and app in due course.