Taiwanese travel e-commerce platform KKday announced that it has raised US$4.5 million Series A funding, led by AppWorks Ventures with participation by 91Capital.
According KKday CEO Ming Chen, the funding will go towards expanding the company’s operations in Asia, primarily focussing on Hong Kong, Macau, Singapore and Malaysia.
KKday currently has branch offices in Hong Kong and China, and plans to establish offices in Singapore, South Korea and Japan by April 2016. The next step is to fulfill its goal to further tap into Asia’s growing travel industry and become Asia’s leading travel e-commerce platform for travel experiences.
Connecting travellers and local tour providers, the company allows users to plan independent travels and speed up the process of booking local travel experiences through its online platform.
“Ming Chen is a serial entrepreneur who possesses unique perspectives in tourism industry. He recommends to disassemble a vacation package, a bundle of local tours created by travel agencies, into smallest parts, which can be selected and recombined by travellers themselves,” said Jamie Lin, founding partner of AppWorks Ventures, in an official statement.
“We look forward to seeing KKday’s future growth, and we believe KKday will have a good achievement in its global expansion,” he added.
KKday was officially launched in January 2015, and was able to generate over TW$30 million (US$914,000) in January 2016 alone. It has also grown from 20 to 100 employees in just a year.
The company claimed to have collected more than 5,000 unique travel experiences from 53 countries and 170 cities around the world.
It first began when Ming realised that vacation packages provided by traditional travel agencies did not satisfy travellers’ increasing expectations.