Indonesian ride-hailing giant Go-Jek is set to expand into online content business with the launch of Go-Play, a subscription-based video streaming service, according to a report by Nikkei Asian Review.
In addition to the streaming service, the company is also planning to launch its own production house Go-Studio, which will produce documentaries, feature films, and short films exclusively for the Go-Play service.
The studio will focus on up to 95 per cent of Indonesian content creators, with the goal to create contents that have “positive social impact.”
“Our approach is more toward original Indonesian voices as opposed to overseas. We want to really nurture Indonesian talent, filmmakers and promote Indonesia and Indonesian content,” said Go-Jek Senior Vice President of Acquisition and Development Michy Gustavia, who was speaking at the Asia-Pacific Video Operators’ Summit on Thursday in Bali, Indonesia.
The new services are aimed to consolidate the company’s position as a platform that provides “everything” from transportation, food delivery, bills payments, to entertainment.
Gustavia further explained that the studio will produce contents inspired by user habits data that the company owns.
“One of the first projects we did is we looked at the data of cancellation rates for [female] drivers, there was a high cancellation rate … They cancel because these were women drivers, they felt women could not drive motor cycles or were not smart enough. And the cancellation rate would directly affect livelihoods, these women are single mothers,” she explained.
The company has worked with undisclosed local filmmakers to produce a documentary about female Go-Jek drivers, and Gustavia said that the film has already been submitted to film festivals.
Go-Jek’s first foray into entertainment industry began with the launch of Go-Tix, its movie ticket booking service. The company has even acquired Indonesian ticket booking service Loket to further develop the service.
Go-Jek has also fully sponsored the making of several Indonesian films such Buffalo Boys (2018) and Kulari ke Pantai (2018).
In the Southeast Asian video streaming sector, players such as iflix has also recently launched its own short content production house Studio2:15 earlier this year.
On Thursday, the company announced that it has pivoted from a subscription-based business model to a free platform model.
Image Credit: Go-Jek