Programmatic marketing has taken off in recent years, due to the ability to target a message or creative to the most relevant customers at the best times. While the basics of programmatic marketing are simple and easy to execute, using high-level strategies to distribute and monetize them prove to be a challenge faced by the majority of marketers.
Join Dileep Kannan, Head of Regional Partnerships at Google, as he shares with you the role programmatic advertising plays in 2017, to find relevant audiences and produce more efficiently targeted campaigns, only at Echelon Malaysia 2017. Learn from this tech veteran as he shares the distribution and monetization strategies that guide your campaigns, brings you insights you’ve never heard of, and get your business ahead in the digital space.
Echelon Malaysia 2017 is a tech conference (April 12-13, Penang) and year-long digital platform attracting international speakers, founders, investors and professionals. Register for your Echelon Malaysia access pass now to get an extended promo of 30% off each pass you purchase.
New in 2017 is Echelon Malaysia’s digital platform. Get immediate access to exclusive insights, participate in discussions and engage with the speakers and fellow attendees directly on Echelon’s digital platform, the moment you register (accessible from the Ecosystem page). What’s more, the digital platform will be accessible all-year even after the conference, so kickstart your Echelon experience today and embark on a year-long journey of discovery.
Dileep currently works in Singapore with Google as the head of regional partnerships for programmatic advertising across India, SEA and Korea. Prior to this he was the Business Development Lead, Adwords for South East Asia and prior to that had spent 3 years with Google Australia, managing the Retail and Ecommerce vertical.
Before joining Google, he headed the Modern Trade (organised retail) business at Dabur, one of India’s leading FMCG companies. Dileep is a product expert across Google’s advertising platforms (Adwords, DoubleClick) and a strong collaborative partner to media buyers and technology partners around the region.