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Update: Clarified and added more details about GrabFood’s launch in six Southeast Asian countries.

Southeast Asian ride-hailing giant Grab today announced the launch of the beta version of its on-demand food delivery service GrabFood in Singapore.

Following its recent merger with ride-hailing giant Uber, the company also unveiled its vision to become “an everyday app” that integrates the functions of transportation, F&B, courier, and payments in just one app.

“As we build out an everyday app that offers transport, food and package delivery and mobile payments, Grab is focused on creating a seamless experience and unlocking value for our customers by offering complementary services on one platform. From the moment you wake up, you can plan and book your entire journey across different transport modes in one tap, shop and receive discounts on-the-go, and have your favourite foods and shopping delivered right to your doorstep – all enabled by one mobile wallet, within one everyday app,” said Grab Singapore Head Lim Kell Jay in a press statement.

“This is the future we are building towards and we look forward to working with industry players and governments to innovate and realise this vision together,” he added.

Also Read: Today’s top tech news, May 21: Grab partners Maybank for Malaysia mobile wallet, Singapore blocks piracy sites

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An infographic detailing Grab’s “everyday app” vision. Image Credit: Grab

GrabFood offers benefits for customers that include no minimum order requirement, order scheduling feature, and reward points. As for their drivers, GrabFood offers anytime cash-out scheme and insurance programme.

According to the company, there is a S$250-300 million (US$186-373 million) total addressable market in Singapore for food delivery, and an estimated 4,000 restaurants and 12,000 hawkers stalls that are not yet served by food delivery apps.

The GrabFood service will be available in six Southeast Asian markets including Indonesia, Thailand, Vietnam, Malaysia, and the Philippines by Q2 2018. The service is already running in Indonesia, Thailand, and Malaysia with beta version running in Singapore and Vietnam. It is set to enter the Philippines within the quarter.

Also Read: Today’s top tech news, April 10: Vietnam orders Grab to prove it is not a monopoly post-Uber deal

Some of the most well-funded Southeast Asian startups working in providing on-demand or e-commerce services have been competing in becoming a one-stop app for all sort of different services.

Just in time for holiday, Indonesian travel tech startup Traveloka launched car rental service to complement its recently launched bus ticket, F&B directory, and even lending services.

E-commerce platforms Tokopedia and Bukalapak have also been entering the fintech sector with the launch of gold trading and mutual bonds trading platforms.

Grab’s biggest rival in Indonesia Go-Jek has even expanded into content creation by the upcoming launch of its production house and streaming service.