GrabFresh

From left to right: Guillem Segarra, CEO of HappyFresh, Anthony Tan, Group CEO & Co-founder, Grab, Jerald Singh, Head of Product at Grab (and GrabFresh delivery partners and shoppers)

Update: The article has been updated with Grab’s statement

Southeast Asian ride-hailing giant Grab has invested in Indonesia-based online grocery shopping service HappyFresh, according to a report by Dealstreet Asia.

The investment follows the two companies’ recent partnership in launching Grab’s grocery delivery service GrabFresh, which is part of its open platform initiative GrabPlatform.

When contacted by e27, Grab release the following statement:

“HappyFresh is a key partner that is part of our Grab Platform initiative. Through our GrabFresh service that’s powered by HappyFresh, consumers are able to order groceries easily from the Grab app. As a matter of company policy, we do not comment on acquisition or investment rumours,” the company said.

Also Read: Amazon acquiring Whole Foods is a catalyst for SEA grocery industry, says HappyFresh CEO

In July 10, Grab announced the launch of GrabFresh following the launch of food delivery service GrabFood. The service is currently in beta stage in Jakarta, and will be launched in Thailand and Malaysia by the end of 2018.

The service is integrated to GrabPlatform which offers a suite of APIs that allow partnering companies to access Grab’s technology in verticals such as logistics (GrabExpress), payments (GrabPay), and user authentication (GrabProfiles).

The strategy is seen as mutually beneficial for both companies as it allows partner-companies to access customer database and distribution channel.

Prior to this reported investment, HappyFresh has raised an undisclosed Series B funding round led by Samena Capital.

Image Credit: Grab