Recently, we are seeing corporates and bigger companies partnering with startups, leveraging on their speed and innovation to deliver more value to users. Last year, SingTel was actively partnering with local Singapore startups such as Perks as well as TaskAmigo. HungryGoWhere under SingTel Digital Media also partnered with restaurant booking site Reserve.it. Most recently we also saw mobile commerce app Carousell partnering with STClassifieds.
Another partnership which you might remember is between AirAsia and Singapore based travel startup Flocations.
While looking around for Chinese New Year tickets, we noticed that Flocations is no longer powering the AirAsia Chrome app. Instead, what we stumbled upon surprisingly was that there is a new addition to Air Asia’s Chrome app: Echelon 2012 alumnus TaxiMonger is now available for Air Asia Chrome app users who are looking to book taxis from the airport.
TaxiMonger is a taxi booking and review application based in Malaysia. Shortly after exhibiting at our Echelon 2012, TaxiMonger was one of the four startups accepted into SeedStartup, a TechStar affiliated accelerator program in Dubai.
We played around with the AirAsia Chrome app and it appears that the TaxiMonger booking app is applicable only for flight purchasers who use Chrome Browser to book flights outbound from Kuala Lumpur.
The e27 team is really excited for TaxiMonger looking at where they are right now. Most recently too, TaxiMonger won the Best of Tourism & Hospitality category at Malaysia’s APICTA Awards 2012, a Malaysia award which recognises creativity, innovation, and excellence in Malaysian ICT.
We’ve reached out to TaxiMonger about the partnership with AirAsia but so far we have not heard anything from them. We will update this post if we get more information about the partnership.