Helion Venture Partners, a multi-stage India-focused VC firm, has led an under US$900,000 seed funding round in Whatfix, a Bangalore-based SaaS startup that allows users and businesses to create interactive help guides on websites.
The funding will be used to strengthen Whatfix’s technology, and to scale sales and marketing efforts, the startup said in a statement. As part of the deal, Alok Goyal, Partner at Helion, and Vispi Daver, ex-Partner, Sierra Ventures will be joining the Whatfix board.
A GSF startup, Whatfix had earlier raised US$300,000 from Hanwha Group.
Founded by Khadim Batti and Vara Kumar in April 2013, Whatfix’s technology platform allows businesses and individuals to create support for frequently-asked questions (FAQs), training material and interactive tutorials, which can be integrated across all user touch-points inside web applications. Whatfix aims to solve three critical needs of a business — onboard users to increase conversions and engagement, provide better support to reduce churn, and effective training for employees and customers.
The platform are available in both enterprise and community versions.
Its clients include Flipkart, Versature, D’Angers University, MaxWell Health, Gaadi.com and GreyTip.
“We are trying to disrupt the traditional way of documenting, delivering and consumption of product help and training. Today, people are looking for quick tips and directions and do not want to dedicate long hours in reading manuals or sit through training sessions to understand a business. Whatfix’s platform is addressing this need by helping businesses and individuals to create interactive guides that enable the self-learning capability of web-based products and applications,” said Batti.