Image Courtesy: Ezeecube / Brandfolder.com

Image Courtesy: EzeeCube

EzeeCube, a cloud-storage-for-the-home startup based in Hong Kong, announced yesterday that it has raised US$100,000 in seed-stage funding from Nest Investments, one of the city’s top incubators.

Nest will also be including EzeeCube in its portfolio of most promising startups in Asia, following a June crowdfunding campaign on Indiegogo that raised over US$160,000 and sold 1000 units (first customers will receive their devices by Christmas).

“We’re focussing on building home lifestyle digital products, and EzeeCube is part of that philosophy,” said Ashok Jaiswal, Co-founder and CEO, EzeeCube, in an interview with e27. “We want to use digital products to simplify people’s lives inside the house,” he added.

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Jaiswal said people nowadays consume and produce content across multiple digital devices, which results in a scattering-effect. “EzeeCube allows us to consolidate all of this content in one place,” he said, adding that it will also make it easier for users to share content across platforms like iOS and Android. An app in both app stores will allow easy-syncing to the home cloud device.

The device also automatically removes duplicate content when more than one user are syncing. Users will be able to receive standard firmware updates going forward to work out bugs and generally improve the service — as would be expected.

The Co-founder said EzeeCube is targeting a US$399 retail price, which comes with a 2TB hard drive, a quad-core 1 GHz CPU, 2GB RAM and 4GB flash memory.

“[Nest] has been fantastic. We are a group of technical guys and designers… but we do not have any kind of marketing or scale expertise in-house. Nest is helping us bring that to the next level… and connecting us with mentors that will help us bring the product to the global marketplace,” he said.

“We expect to sell 100,000 units by the end of Q4 2016… that amounts to US$22 million,” he added, but expects they will still require a further round of funding — possibly by the end of Q4 2015 — of about US$500,000 to US$1 million. “We would definitely prefer an investor from a retailer or distributor background.”

EzeeCube will be participating in the Consumer Electronics Show in Las Vegas in January 2015, where it will also hold its global retail launch.

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