The funds will be used to develop Goxip’s proprietary rewardSnap ad system, expand into new markets in Southeast Asia by leveraging Meitu’s 100 million monthly active users in this fast-growing region, and enter into strategic partnerships with mid- to high-end fashion and beauty brands in Southeast Asia.
“Fashion marketplaces are not new to the region, but most of them target everyone in search for quick but unsustainable growth. As a result, most of them end up diluting the brand and having to compete with giants in a race to the bottom in customer acquisition spend,” said Juliette Gimenez, Co-founder and CEO of Goxip.Goxip is an online shopping platform that combines fashion and beauty products from different online retailers, targeting fashion lovers and bloggers. With Goxip's product/brand recognition technology, fashion aficionados can purchase similar apparel worn by celebrities or key opinion leaders, and make recommendations to friends. raised US$1.6 million in seed funding from Southeast Asia-based VC fund Ardent Capital. Vanessa Cheung, Founder of The Mills, said: "The establishment of the The Mills Fabrica Fund has enabled us to provide more support to startups in the global techstyle to further their growth. We believe Goxip has great potential for global expansion and changing the fashion retail model, and we hope that more techstyle entrepreneurs will continue to inspire other startups in the community, especially in Hong Kong."