Update: A caching bug pulled an earlier excerpt on the homepage that stated the acquisition of Reserveit.sg by HungryGoWhere. This has been corrected to display the accurate information of the partnership between HungryGoWhere and Reserveit.sg. The information of the post is accurate and unchanged.
Shortly after we reported that one of the cofounder of HungryGoWhere has invested and is heavily involved in online food order startup Hastify, HungryGoWhere has just entered into a partnership with online restaurant reservation website Reserveit.sg.
Launched back in January 2011, Reserveit allows you to browse their restaurant listings and make table reservations. Reserveit.sg is always connected to the restaurants’ table management systems, and the service can handle restaurant reservations 24/7. Other than being free for users, Reserveit has also launched its own iPhone app to allow users to reserve restaurant tables while on-the-go.
With the Reserveit partnership, HungryGoWhere further establishes itself as a dominant force in the restaurant review and reservation scene in Singapore. When HungryGoWhere announced its revamped online restaurant booking feature earlier this month, we noted that there were only 15 restaurants available for reservation. At the time of this report, the number of restaurants currently stands at 33. Reserveit, on the other hand, has more than 200 restaurants in their database. After the partnership, the number of restaurants that is available for online reservation at HungryGoWhere is expected to skyrocket.
“Hungrygowhere is currently in a partnership arrangement with reserveit to broaden its online reservations service, and to offer an incremental audience to the restaurants on reserveit.sg. This partnership aims to add value to the restaurants listed with reserveit, and to offer more choice to the more than 2 million users who rely on HungryGoWhere for food reviews and ratings information,” shared Yung Yih, one of the cofounders of HungryGoWhere.
The online restaurant reservation space has been heating up recently with established players. Aside from HungryGoWhere (TableDB) and Reserveit.sg, there’s also Chope.com.sg. TickTok also recently launched their service that allows users to avoid long queues at restaurants and F&B outlets. Yelp, one of the most popular US-based restaurant review websites has also recently announced their expansion to Singapore.
In another related news, leading daily deals website Groupon has just acquired New York-based restaurant reservation company Savored for undisclosed terms. Looks like there is a lot of interests towards restaurant reservation companies recently.