According to an official statement, the 20 SDP participants shortlisted will go on to learn about data analytics, information management, business intelligence, and consumer and marketing insights.
For the record, each participant will receive a monthly grant of S$2,400 (US$1,919) over the next 10 months. Google will provide eight weeks of full-time training, with support from experts and Singapore-based agencies, and a Google mentor will then provide 35 weeks of on-the-job mentoring.
Singapore-based web analytics firm Sparkline is the only analytics agency to participate in this programme. The young company, founded in 2012, will train participants in data analytics skills as it facilitates the Data Architecture and Data Analytics training modules.
During the 10 months period, every participant will work with the agencies involved in the programme. Two SDP participants will work at Sparkline; its clients include Google, SingPost, IKEA, Malaysia Airlines, INSEAD, Amari, Digi, Dtac (Thailand) and Bangkok Air.
Upon completion, SDP graduates will serve a one-year bond for an info-communications related job in the city-state.
Vinoaj Vijeyakumaar, Managing Partner, Sparkline said, “While we provide analytics training to many companies, equipping recent graduates with analytics skills speeds up the learning and development process for them, and for their future employers.”
“Asia is experiencing an amazing shift to digital,” added Joanna Flint, Country Director, Google Singapore. “… This shift online is a huge opportunity for businesses enabling them to connect with consumers at scale, and measure their performance more easily. It also means you need to have people in place with the skills to do all that measuring — making analytics very important.”
Sparkline is not about confusing graphs and tables, they present data in more human ways and deliver relevant, tangible insights to educate and grow businesses.