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Diana Boo

Southeast Asia’s subscription video-on-demand service iflix has appointed Diana Boo as Country Manager for  Malaysia and Brunei.

With over 20 years in the advertising, digital media and ad technology space in Southeast Asia, Boo brings extensive digital marketing experience in Partnership Management and Business Growth.

Prior to joining iflix, she helmed Publisher Solutions for CtrlShift’s Southeast Asian business for over nine years. In the past, Boo held senior roles at renowned advertising agencies BBDO/Proximity and Saatchi & Saatchi before expanding her portfolio to digital media.

“We are seeing incredible growth and adoption in streaming media and Malaysians are some of the savviest consumers in the region when it comes to digital content. I am incredibly excited to spearhead the next stage of iflix’s growth and transformation,” said Boo.

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In January, iflix Malaysia announced a joint venture with Football Malaysia LLP, operator and regulator of Malaysia’s professional football league and competitions. iflix will expand its programme offering to include short-form content centred on goals, saves, players and skills, as well as human interest stories, in addition to game highlights.

Launched in 2015, iflix offers users unlimited access to thousands of TV shows and movies. iflix is currently available to consumers in Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, the Maldives, Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq, Lebanon, Egypt, Sudan, Cambodia, Nigeria, Kenya, Ghana, Nepal, Bangladesh and Zimbabwe.

Last August, iflix closed a new US$133 million in funding round led by Hearst, a leading diversified media, information and services company in the US. It has previously raised over US$75 million from investors including Sky, Jungle Ventures, Catcha Group and Elang Mahkota Teknologi Tbk PT

In April 2017, iflix partnered with Zain to launch ‘iflix Arabia’ in the MENA region. A month earlier, it roped in Georg Chmiel as CFO and Director of iflix International.