Japanese entertainment conglomerate Yoshimoto Kogyo Co. Ltd today announced a “significant” strategic investment in Southeast Asian streaming platform iflix, which marks its first investment in overseas media.

Through the investment, Yoshimoto Kogyo aims to accelerate development of its future projects in Asia.

The two companies also announced the formation of an exclusive joint venture (JV) out of Singapore to showcase Yoshimoto Group’s most popular content across iflix’s territories in Asia, the Middle East and North Africa, and the corresponding distribution of iflix’s content in Japan.

The joint venture will also produce localised versions of proven content formats out of Japan.

The content that will be provided to iflix will be “popular” Japanese programmes that will be localised for Asian markets, from animation, drama, movies, variety shows, to comedy.

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It also hopes to develop all-Japan original content that includes programmes and films for an Asian market.

For iflix, the JV is part of its “growing focus on developing and creating highly-engaging hyper-local programming specifically for Millennial and Gen Z generations, the majority of which come from emerging and developing markets in Southeast Asia.”

For Yoshimoto Kogyo, the partnership is part of the company’s mandate in promoting Japanese content and formats to young international audience.

In 2014, the company established MCIP Holdings in Indonesia as their base of Asian strategy and began the “Living in Asia Comedians” programme.

On April of 2018, it announced the establishment of the “Okinawa Asia Entertainment Platform,” an integrated national platform for distributing various types of content on the internet.

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