- Townscript is a Do-It-Yourself event ticketing site based in Pune
- The startup will use the capital to achieve growth, bag more customers, and enhance the platform
- VCs-backed BookMyShow is the leading in this segment which recently acquired social media anayltics startup Eventifier for US$1 million-US$2 million
Townscript, a Pune-based Do-It-Yourself (DIY) event registration and ticketing portal, has secured an undisclosed amount in funding from a group of individuals, including Mohit Garg, Co-founder of MindTickle; Mahesh Parasuraman, Managing Director of Carlyle Group; Nipam Shah, Founder of NRS Advisors; and Dheeraj Vasisht, Director of Ameretat Technologies.
Sandeep Bhandarkar, CEO of Ameretat Technologies; Hemal Patel, CEO of Cyberoam Technologies; Lalit Singh, Executive Director (Enterprise Services at HP; Kalyan G, AVP (Technology Business) at Mahindra Tech) and few other unnamed individuals also participated in the round.
The firm had earlier raised an undisclosed amount in funding from Garg.
The startup will use the capital to achieve 400 per cent growth in the number of ticket sales this year, and to serve more than 5,000 small and medium size event organisers. A part of the capital will also go into building a clean and intuitive interface, it said in a statement.
Townscript was set up in January 2014 by Sachin Sharma and Sanchit Malik. The platform allows organisers to create a event registration/ticketing page and mobile event app within a a short time.
The company claims that it has served more than 1,000 events till date that include E-Summit IIT-Bombay, Rubyconf India, Mood Indigo, Startup Leadership Program, and Pune International Marathon. It further says that the firm has been seeing 30 per cent month on month.
“We are focussing on the market which Eventbrite captured in the US. The key to address this market is via providing easy-to-use registration management tools that can address all key pain points in event registration and payments collection. Also, considering that Indian consumers are rapidly opting for mobile apps, we are the first one to launch an event app,” the Founder duo said in a statement.
Online event ticketing industry is a US$800 million and it is growing at a rate of 15 per cent year on year, according to Townscript. BookMyShow, a leading player in this segment, recently acquired social media anayltics startup Eventifier for US$1 million-US$2 million.
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