Quintype, a Bangalore-based data-driven publishing company, has raised US$3.25 million led by Indian media honcho Raghav Bahl.

Names of the other investors were not disclosed.

The company plans to use the funds to grow its product engineering, and sales teams in Bangalore as well as the US, where it has operations in California.

Bahl was the Founder and CEO of Network18 group till it was taken over by India’s Reliance group last year.

He has since founded Quintillion Media, which is an all-digital, mobile-first media company.

His first product, a Huffington-Post/BuzzFeed-like news site for India, called The Quint, was launched earlier this year on the Quintype platform.

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“We are looking forward to using the funds to grow the company even more, particularly from a business standpoint,” said Amit Rathore, Founder of Quintype.

“At Quintype, our goal is to make it just as easy to start a non-trivial media operation, as it is to start a blog. So, if you want to start a new online magazine, or a news site or app, or any other high-velocity content property, you’ll be able to do it in minutes,” he added.

Founded in 2014, Quintype is an end-to-end SaaS platform that the company claims helps media organisations to reduce technology costs as well as leverage Big Data and predictive analytics to increase revenue and profits. While the platform is available for free, Quintype partners with publishers on a revenue-share basis.

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The platform includes features like cardification, collaboration and team workflow tools, advanced semantic analytics, personalisation and recommendation systems among others.