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(From L to R ) Swiggy Co-founders Sriharsha Majety, Rahul Jaimini and Nandan Reddy

Swiggy, an on-demand food ordering startup in Bangalore, has secured US$2 million in funding from SAIF Partners and Accel Partners.

“We will use the funds to hire aggressively and expand across multiple geographies within the next few months,” said Sriharsha Majety, Co-founder and CEO at Swiggy.

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Swiggy was founded in August 2014 by Sriharsha Majety, Nandan Reddy and Rahul Jaimini. Swiggy is a food ordering platform that is using a fleet of delivery personnel equipped with smartphones and an app powered by routing algorithms. The firm claims it offers customers timely deliveries along with real-time tracking of their order status. Additionally, it provides curated menus, visual guides and a careful selection of popular restaurants.

“We are very excited to partner with Swiggy and rapidly expand the differentiated value proposition of great service and customer experience that they deliver in a fast growing segment,” said Mukul Arora, Principal, SAIF Partners.

As per estimates, the tech-based food services market in India is valued at over US$14 billion. Swiggy is the latest entrant into the highly-competitive digital food ordering space in India. There are around 20 digital food ordering ventures in India. With over US$100 million cash in hand and with 12,000 restaurant partnerships in 200 cities, Rocket Internet-backed foodpanda is leading the pack. Other players include Faaso’s, TinyOwl, SpoonJoy, TravelKhana, Hola Chef, and Bite Club.