Logisly, a startup that connects logistics service users (shippers) and logistics services providers (transporters) in Indonesia, announced a seed funding round from Singapore-based SeedPlus, Indonesia-based Convergence Ventures, and Tokyo-based Genesia Ventures.

The seed fund will be used to accelerate Logisly’s growth in the high potential logistics market in Indonesia.

Logisly builds a platform that provides shippers with verified trucks services, complete with real-time tracking and digital PODs. It also provides trucking companies with a facility to utilise idle or vacant trucks and receive quick payment.

It works with verified transport companies with fleets ranging from colt diesel, wing boxes, trailers, and even specialised trucks such as flatbeds and reefers.

According to market research firm Mordor Intelligence, the cost of logistics ranges from 25 to 30 per cent of Indonesia’s GDP, as compared to below five per cent in developed economies. But through their service, the startup aims to “significantly” reduce the high-cost logistical procedure.

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Logisly was co-founded by CEO Roolin Njotosetiadi and CTO Robbi Baskoro.

“To our shippers, we are equivalent to a large transporter, with all orders aggregated, allocated and managed by us. To the transporters, we act as a large customer, with control, customer service, payments, and even dispute settlement centralised in one place. This way, we guarantee service quality and meet SLAs on both sides,” said Njotosetiadi.

In Indonesia, logistics tech is riding the wind this year. In March, trucking logistics tech Kargo raised US$7.6 million in seed funding led by Sequoia Capital India.

Following next, in April, Triplogic also raised seed funding from East Ventures for its end-to-end services that provides logistics, parcel delivery, fulfilment, and distribution for SMEs.

Logisly said its services had facilitated the transportation of goods from a range of industries, from FMCG, chemicals, containers, construction, to e-commerce purchases.

Convergence Ventures is an investor at Optimatic, the parent company of e27.

Image Credit: Krzysztof Kowalik on Unsplash