The rebranding process will be implemented in stages and will take effect on August 1. The UrbanIndo website will be the first to experience the changes; in addition to be housed under the www.99.co/id domain, the site will also incorporate 99.co’s brand identities such as its blue colour scheme and map-based search function.
In a press statement, 99.co explained that the consolidation and rebranding process took “around” six months for the groundwork to be completed, and that it involved the company’s product teams, UI/UX designers, and marketers.
It also named plans to diversify its services in both Indonesia and Singapore.
“Indonesia is one of the world’s fastest growing economy – the need for a digital platform for property is tremendous and we are just at the beginning stages. In Indonesia, most of the players still rely on traditional ways to market and transact properties. As a young brand, we have the agility to move more quickly,” said 99.co CEO Darius Cheung.
“We want to help people find homes faster and more efficiently than ever before. This rebranding exercise is a part of legitimising and speeding up digital adoption in Indonesia’s market, and to cement 99.co as the go-to property platform,” he added.
Prior to the acquisition, UrbanIndo already has over 1.2 million listings on its platform while 99.co has over 150,000 residnetial listings in Singapore.
Founded by Cheung, Yan Phun, and Conor McLaughlin, 99.co listed 500 Startups, Golden Gate Ventures, East Ventures, Sequoia India, and Eduardo Saverin as investors.