Singapore-based startup influr has today announced online content crowdsourcing partnerships with Airbnb and MTV Asia through its marketing technology platform.
Founded in August 2013, the web-based platform revolves around the idea that “not everyone has influence” and that those with “influence” should be rewarded. “Influence”, in this case, refers to the content creator’s ability to get a reaction. It is well-defined, and thanks to technology, it is measurable.
For Airbnb, influr rolled out a campaign titled ‘Inspire your peers to travel with Airbnb’ on July 4, and will be ending the campaign tomorrow. MTV Asia’s campaign, titled ‘#COOLEST10DAYJOB’, started last Friday, and will end on July 24. In addition, influr will be launching its ‘How Are You Creative’ campaign next week.
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According to an official statement from influr, Airbnb’s campaign, which is exclusive to Singapore-based users, lets content creators engage their friends, family and fans on Instagram, Twitter, and/or Facebook, and promote Airbnb as a preferred accommodation partner. Engagement will then be measured and translated into money, which users can redeem.
MTV Asia’s ‘#COOLEST10DAYJOB’ campaign, however, has a different goal in mind. Open to content creators from Indonesia, the Philippines, Malaysia and Singapore, the end-reward is rather elusive and exciting. The lucky winner will get to run MTV Asia’s Facebook, Instagram and Twitter accounts for
a day 10 days, invite two friends to attend MTV World Stage Malaysia 2014, and go home with US$10,000 as prize money.
Furthermore, influr’s own ‘How Are You Creative’ campaign will reward one winner with the title of ‘Creator of the Month’. The firm noted that all social media content for this particular campaign will be published in a photobook.