King announced on its official site that it’s partnering with Chinese online games platform Tencent to launch the game this summer. The localised version of the game will be available on Tencent’s Mobile QQ chat programme and Weixin Game Centers hub.
King CEO Riccardo Zacconi expressed joy with the partnership, “Tencent has the largest mobile social network in China and is a great partner to work with. I look forward to working together to make Candy Crush Saga as popular in China as in the rest of the world.” Tencent Senior Vice President Steven Ma shared the same sentiment, adding that the popular match-three puzzle game is one of the better games to spearhead mobile games and King’s presence in China.
Due to this, King’s stock saw a small lift in stocks, going up 3.44 per cent to US$18.03 at the time of writing this report. Guess China will be struck with Candy Crush fever like the rest of the world did a few years ago. Let’s hope that the devs don’t do anything rash and turn the game’s characters into oriental stereotypes.