, an online platform for tracking and monitoring fixed assets such as computers furniture and office equipment, has been appointed by airline operator AirAsia to optimise the management and lifecycle of its fixed assets across all its operations.

“As an innovative company, AirAsia is always looking at new ways to create efficiency and maximise value. Once fully implemented, will provide a solution designed to work for an enterprise that covers multiple countries, many locations and is always on-the-go,” said AirAsia Group CEO Tony Fernandes.

Launched in November 2015, Malaysia- and Singapore-based IsItUp is a cloud platform that enables companies to track and manage company assets in a cost-effective and decentralised way. Aside from its cloud management solution, the IsItUp also offers onsite onboarding services, including tagging, sorting through licenses, and uploading of all asset information to the platform.

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In addition, it provides QR code asset tags to clients, as well as network scanning capabilities. Businesses simply scan an asset’s QR code and the relevant information will be available immediately through its app, available on Google Play and the Apple App Store.

Last November, raised undisclosed sum in investment from ASEAN-focused venture capital firm Gobi Partners. Previously, it secured a six-digit figure in seed investment from 8capita and 500 Startups.

Its other customers include Next Academy, ServisHero, Double Vision, StoreHub and MinConsult

A low-cost carrier, Air Asia provides services to over 100 destinations. It claims to have carried more than 330 million guests and grown its fleet from just two aircraft to over 170. It has operations in Malaysia, Thailand, Indonesia, the Philippines, India and Japan, servicing a network stretching across all ASEAN countries and beyond.