Calling out to the dance & music group, Above & Beyond fans in India, Jabong.com (an Indian online fashion portal) is now offering Above & Beyond merchandise created by international apparel brand, JACK & JONES. The offering has been aligned with the band’s upcoming four-city tour (Pune, Bengaluru, Delhi and Mumbai) to the South Asian country from November 21 to November 24. The merchandise is available for men and women in a wide range of sizes in black and white.
Commenting on the occasion, Arun Chandra Mohan, Co-founder, Jabong.com said, “We would always want to give our customers the latest styles and trends and are excited to launch the merchandise on Jabong.com on an exclusive basis. Above & beyond has a great fan following in India.”
Jabong got JACK & JONES on board almost three months ago. Chandra Mohan signalled that the website plans to get a number of other international brands on board soon.
“Our collaboration with Jabong is also an effort to increase the accessibility of our products and develop new channels to reach out to the consumer not only in metros but even Tier-II & III cities where people have aspiration to buy our products but our stores are not present. We look forward to execute more such initiatives to create widespread consumer interest for fashion lovers pan India,” expressed Vineet Gautam, Country Head JACK & JONES India.
India is another China in making in terms of the increasing growth of online shopping trend and thus e-commerce in India has a long way to go.
While the market seems to be making a northward move, e-commerce players have been recording problems in funding and breaking even the investment. Fashion & Lifestyle segment is experiencing higher level issues due to the cut throat competition in the segment. A number of e-commerce startups such as FashionandYou’s UrbanTouch.com, Bangalore based KoolKart.com and Aporv.com and Mumbai based Rock.in shut stores this year.
With increasing brand loyalty and consumers’ willingness to shell out money for quality international brands can be a good bet for Indian e-commerce players.