video game

With an aim to capture the growing mobile gaming market in Asia, Japanese mobile marketing firm Adways Inc has invested an undisclosed amount in Singapore-based games developer Daylight Studios.

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The Tokyo-based firm has also partnered with Daylight Studios’ wholly-owned subsidiary Quest Drop — a mobile games publisher, operator and service provider — to develop new advertising products and services.

“Through its partnership with Quest Drop, Adways is able to enhance their support of Southeast Asian expansion for mobile game developers and publishers, combining Quest Drop’s market-leading game operations with Adways’ best mobile marketing services,” the company said in a statement.

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Started in 2014, Quest Drop’s strategy in Southeast Asia is to acquire key partners throughout the region. It has established its first branch office in Bangkok (Thailand), and now aims to set up offices in Indonesia and Vietnam.

“By combining our online marketing services and Quest Drop’s end-to-end publishing services, we believe we can strongly support more mobile game developers to enter SEA markets,” said Nobu Noda, Head of Global Business at Adways.