Salary (MYR) 5.5K - 8K
Full Time | 1 Applicant(s)
Posted: 17 Sep 2018
DREA Asia is the world’s first fully integrated mobile ad-tech and marketing automation platform. Thousands of small business owners use DREA’s PushAds platform to design, create and optimize digital ads and campaigns each day. We empower our small businesses with a powerful and easy to use platform that allows them to easily fire effective digital marketing campaigns in just 4 Steps and 60 Seconds. We're also a recognised Agency Partner of Facebook APAC.
Our vision is to be ‘Every Small Business Owner’s Marketer’ and we believe in doing all the legwork, so our Small Business Owners get results.
To find out more: http://www.drea.com.sg/about-us/
Who are we looking for?
DREA is looking for a talented digital marketer (performance marketer or campaign optimizer) to join our team to drive campaigns and measure the impact across various social media platforms. A cool, sharp, witty and talented person who is interested in digital marketing, obsessed with optimization, love numbers and tech startups in general. We are looking for someone who is a self-starter - doesn’t always need to be told what to do, and can balance time and manage themselves. Successful candidates must have excellent analytical skills, attention to detail, be problem-solvers and is a multi-tasker.
What you will be doing
This role is less about content creation than campaign optimization.
Set up, manage and optimize Search Marketing Campaigns such as Google Search Campaigns
Set up, manage and optimize Social Media Ad Campaigns on Facebook, Instagram and Linkedin and other platforms
Manage bidding and budget strategies on the mentioned platforms
Optimize copy and landing pages for paid search engine marketing campaigns
Fix any errors and bugs in the performance of our ads or landing page (including the implementation of pixels and tags)
Perform keyword analysis to find opportunities and better performing keywords
Provide regular internal analytics report on campaign performance (indicators) and able to provide insights and analysis in a clear and concise manner
Work with our Graphic and Brand Designers to run paid ads such as banner ads or eDMs so as to help our sales or branding initiatives
Track and optimize the performance of our campaigns including engagement rates for each campaign
Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points
Collaborate with internal teams to create landing pages and optimize user experience
Brainstorm new and creative growth strategies (including identification of new trends in digital marketing and evaluate new technologies) adhering to best practice guidelines
Plan, execute, and measure experiments and conversion tests including A/B and multi-variate Testings and dynamic ads optimization
What you will need
At least a diploma in a marketing or related field such as analytics, communication and statistics or sciences.
2-3 Years experience in marketing, PPC, SEO and social media especially in optimization of campaigns in a full-time role
Management of digital media budgets over $5,000 and above consistently in a month
Deep Knowledge of campaign setup, ad creation for FB and Google including keyword research, google analytics
Highly adept and familiar in setting up and optimising Google Adwords, Facebook campaigns on FB Ads Manager (not just boosting of FB posts)
Day-to-Day use of Google Analytics and other analytics dashboards
Kept abreast of the latest developments in ad-tech and updates of Google, Facebook, Instagram and Linkedin or other innovative ad-tech platforms
Deep knowledge of Microsoft Excel and Visualization of Data
Must be innovative and not afraid to suggest ideas, solid excel and communication skills, and great attention to detail
Preferably Google Adwords, Analytics certified, other Google certification are pluses
Experience or good knowledge of Adobe Photoshop, Illustrator, InDesign and After Effects will be a plus
Experience or good knowledge of Canva, Magisto or other creative creation tools will be a plus
If This Sounds Like You
Apply! If we think you’re a good match we’ll get in touch to let you know the next steps.
Come be a part of an open, collaborative and innovative culture. Our people are always working together to build the next big thing and to achieve impossible feats – which also keeps the place buzzing.