Salary (SGD) 2.4K - 3K
Full Time | 9 Applicant(s)
Posted: 14 Aug 2017
At the heart of Milieu is a community of consumers that contribute their opinions to us via an online platform. We are looking for a marketing executive to spearhead our community engagement & content creation efforts, driven by the opinion of the people around you.
Come! Join us in building a revolutionary and disruptive consumer research startup with a proven team of industry veterans!
KEY JOB RESPONSIBILITIES
Contribute to defining Milieu’s voice & personality as a business and a brand to consumers and clients
Develop & manage Milieu’s social media strategy
Develop and send “mini” surveys to our community of consumers to generate insights on hot-button topics, pop culture & social issues on a continual basis
Leverage the steady stream of aggregated opinions to generate, edit, publish and share daily content on social media that builds new and meaningful connections, increases buzz & encourages our members to engage with us continuously.
Monitoring, and analyzing the effectiveness of content and social media campaigns
Use Millieu’s data to develop thought provoking articles on current affairs, lifestyle and social topics that will trigger debates and conversations with a goal to increase brand awareness and perception of Milieu as an organization.
Be the main liaison with our digital marketing partners to constantly recruit and retain a highly engaged community of consumers in order to achieve community size targets.
Manage and respond to enquiries and feedback from our community members.
Some of your KPIs will include optimizing our social media performance, improving our community retention rates and achieving organic growth in our user base.
Familiarity, experience and an underlying passion in social media engagement and digital marketing
A finger on the pulse of current affairs & social issues as well as an interest in the zeitgeist of times
A passion for content generation, preferably with an interest in data driven insights that tells a story about our cultural and social environment
A distinctive and engaging writing style; a passion for evoking emotions through a sense of humor
An underlying drive to succeed in spite of obstacles
You like a fun, cool, tech, fast-paced start-up environment, daily kopi talk, happy hours at work and occasional bar hopping sessions
You are responsible, accountable and can work well independently and with others in a fast-paced environment
You do not need to be spoon-fed and will proactively find solutions to problems
You are open minded
You are resourceful and committed to finishing allocated tasks
You demonstrate strong analytical thinking, organizational skills & attention to detail
Have excellent communication skills